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3AW
Broadcast area	Melbourne, Australia
Slogan	"Talking Melbourne"
Frequency	1425 kHz (1932-1935) 1280 kHz (1935-1978) 1278 kHz (1978-2006) 693 kHz (2006-)
First air date	22 February 1932
Format	Talkback
Owner	Fairfax Media
Website	www.3aw.com.au

3AW is a radio station in Melbourne, Australia on 693kHz AM. It began transmission in February 1932 as Melbourne's fifth commercial radio station.

History

An 1940s billboard advertising For the Term of his Natural Life in Melbourne

3AW's original broadcast frequency was 1425kHz and changed to 1280kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum. On 23 November 1978 the station changed to 1278 kHz with the introduction of 9kHz spacing on the AM band. Due to poor reception problems, at 7.15am. on 1 May 2006 3AW swapped with its sister station 3EE to its present frequency of 693 kHz.

The station is now broadcasting from a transmitter in Werribee and its studios are located in South Melbourne, sharing facilities with Magic 1278. Owned and operated by Fairfax Media, the station's program format is primarily news, talk and sport.

The station is considered by some to be the most vocal conservative voice in Melbourne radio.¹²³

Ratings and market position

3AW has long been the top-rating radio station in Melbourne, although its Australian football coverage - once indomitable - has recently begun to lose its audience to the Dominant stylings of Triple M and has caused the station to fall to last in the football ratings.

In the October 2008 ratings survey, 3AW was the highest rating station in Melbourne for breakfast, mornings and evenings but Fox FM was the best rating for afternoons and drive. ⁴

Schedule

On weekday mornings, Ross Stevenson and John Burns present a light-hearted breakfast show that includes Melbourne's most listened to radio segment, Rumour File.^{citation needed}

From 8.30am Neil Mitchell presents a current affairs program with a strong talkback format, together with interviews. Regular guests include Former Prime Minister John Howard, Peter Costello and Victorian Premier John Brumby.

After the noon news, Denis Walter presents lifestyle-based programming.

From 4.00pm Derryn Hinch presents a mildly-controversial drivetime show. At 6.00pm Gerard Healy and Dwayne Russell host a top rating sport based show called Sports Today. Hosting the evening slot (8.00pm to midnight), Nightline, are television pioneers Philip Brady and Bruce Mansfield.

Keith McGowan hosts the overnight shift from midnight through to 5.30am.

Logos

3AW has used numerous logos throughout its history.

2006 - 2008	2008 - present

See also

• List of Australian radio stations
• Rumour File

References

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External links

• 3AW
• Nightline website
• Derryn Hinch's website
• Article with 3AW/3EE Change-over photos and audio

Wikipedia content modification information:

• This page was last modified on 9 November 2008, at 22:12.

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