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| ADA... A Way of Life | |
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| Directed by | Tanvir Ahmad |
| Produced by | Kazaam Ahmad |
| Starring | Rahul Roy, Ayesha Jhulka, Nauheed Cyrusi, Milind Gunaji, Saurabh Dubey, & Ayaan Ahmad |
| Music by | A.R. Rahman |
| Release date(s) | 20th May, 2008 |
ADA...A Way of Life is a 2008 Bollywood musical film directed by Tanvir Ahmad, with music by A.R. Rahman, described by Time Magazine in 2005 as "India's most prominent movie songwriter" and "by some computations, the best-selling recording artist in history".1 Rahman composed the songs for ADA in 2001, after completing the score for Lagaan, but Ahmad's plans for the film were shelved.2 Though the music was composed for the original concept, the 2008 film features a new script as well as different actors, as it stars debuting actor Ayaan Ahmed, the director's son.3 Along with its notable composer, the soundtrack also features award-winning singer Jayachandran, contributing vocals for the first time to a Hindi language film.4
The soundtrack debuted in May 2008; the film is expected to premiere in July.3
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Promotion
To promote the film, Nokia and Big Music combined to launch a contest allowing contributors to remix two of the soundtrack songs, the winner of which—selected by Rahman—will have the opportunity to work with Rahman in the composer's studio.35 In support of the unusual promotion, Nokia launched its Nokia XpressMusic mixer, a positioning strategy not only to promote the film but also Nokia's music phones in advance of the launch of the Nokia MusicStore.6
Music
| ADA...A Way of Life | |||||
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| Studio album by A.R.Rahman | |||||
| Genre | Feature film soundtrack | ||||
| Producer | Kazaam Ahmad | ||||
| A.R.Rahman chronology | |||||
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| Song | Singer(s) | Duration | Notes |
|---|---|---|---|
| Gulfisha | Sonu Nigam, Sunidhi Chauhan | ||
| Gum Sum | Alka Yagnik, Sonu Nigam, Nusrat Badr | ||
| Hai Dard | Udit Narayan, Nustrat Badr | ||
| Hawa Sun Hawa | Alka Yagnik, Sonu Nigam, Nusrat Badr | ||
| Ishq Ada - Female Version | Parul Mishra, Raqeeb Alam | ||
| Ishq Ada Male Version | Rashid Ali | ||
| Meherbaan Instrumental | Solo Guitar By Sanjeev Thomas | ||
| Meherbaan | AR Rahman, Raqeeb Alam | ||
| Milo Wahan Wahan | Alka Yagnik, Jayachandran, Nusrat Badr | ||
| Tu Mera Hai | Chitra, Sukhwinder Singh, Naresh Iyer |
References
- ^ Corliss, Richard. (January 1, 2005). That Old Feeling: Isn't It Rahmantic? Time Magazine. Retrieved on 2008-05-25.
- ^ Tuteja, Joginder. (May 20, 2008) ADA - Rahman's immediate soundtrack after LAGAAN Glamsham Enfotainment Magazine. Retrieved on 2008-05-25.
- ^ a b c Bollywood Hungama News Network. (April 29, 2008) A.R. Rahman announces a tie-up of 'Ada' with Nokia & Big Music Indiafm.com. Retrieved on 2008-05-25.
- ^ NR. (May 18, 2008) Jayachandran sings for a Hindi movie nowrunning.com. Retrieved on 2008-05-25.
- ^ Businessofcinema.com Team. (April 28, 2008) AR Rahman, Big Music, Nokia team for Ada music businessofcinema.com Retrieved on 2008-05-25.
- ^ Joshi, Priyanka. (May 5, 2008) Nokia music phone price to go down Business Standard. Retrieved on 2008-05-25.
External links
- Video from music release gala, hosted at NME
- Article on promotion, hosted at India Glitz.
Wikipedia content modification information:
- This page was last modified on 8 October 2008, at 01:53.
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