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Consumer behaviour also called as Consumer Psychology is a branch of applied Psychology, marketing and Organizational Behaviour. It examines consumer decision making process and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview. Consumer behaviour is a multidisciplinary field which is integral to Industrial Psychology and aspects of household economy studied in microeconomics. Consumer behaviour also means the actions shows by consumers while making decision to select household and consumer items. Consumer behaviour is very interesting theory to learn for MBA Students.
Subcategories
This category has the following 2 subcategories, out of 2 total.
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Pages in category "Consumer behaviour"
The following 77 pages are in this category, out of 77 total. This list may sometimes be slightly out of date (learn more)
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- This page was last modified on 24 March 2008, at 09:07.
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