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Charmin (pronounced /ˈʃɑ˞.mɪn/) is a brand-name of toilet paper.
The Charmin name was first created in 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950 Hoberg changed its name to Charmin Paper Company and continued to produce bath tissue, paper napkins, and other paper products. Procter & Gamble (P&G) acquired Charmin Paper Company in 1957.
The European tissue operations of P&G, including an exclusive license to use the Charmin brand name in Europe, were sold to the Swedish paper manufacturer Svenska Cellulosa Aktiebolaget (SCA) in 2007.
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Advertising
Older American advertisements featured actor Dick Wilson, who played the fictional grocer Mr. George Whipple who told customers, "Please don't squeeze the Charmin!" in more than 500 commercials between 1964 and 1985.1 Newer advertisements focus on animated dancing bears, waving their buttocks happily preparing to use Charmin Ultra in the woods, a semi-subtle reference to the expression "Does a bear shit in the woods?" The new catchphrase is, "With Charmin Ultra ... less is more."
The 'Charmin Bear' was introduced in 2000, reviving the White Cloud bears from an advertising model abandoned when White Cloud toilet paper line was re-branded 'Charmin Ultra' in 1993.2. The new animated advertising campaign was called "Call of Nature." This coincided with the launch of Charmin in Canada. The Charmin bear is now CGI for Charmin Ultra Strong & Charmin Ultra Soft.
Slogans
- Ch-ch Choose Charmin. (1993-1997)
- Best for "Bear" Bottoms. (1997-1999)
- Cha-cha-cha Charmin. (1999-2007)
- Look For It in a Color Package. (2007-present)
Notes
- ^ [1]Associated Press report, November 19, 2007 ("Wilson appeared in over 500 commercials for Charmin between 1964 and 1985"), accessed same day
- ^ [2]Media Business Advertising May 6, 1993 (P.& G. Sacrifices White Cloud in Battle of Brands)
External links
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Wikipedia content modification information:
- This page was last modified on 23 November 2008, at 23:38.
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