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Clif Bar Inc.
Type	Private
Founded	1990
Headquarters	Berkeley, California, United States
Key people	Gary Erickson, Kit Crawford
Products	energy bars
Website	http://www.clifbar.com/

Clif Bar (stylized as CLIF) is a company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1992 by owner Gary Erickson. The company is located in Berkeley, California.

History

Gary Erickson is the founder and CEO of Clif Bar. He graduated from the Orfalea College of Business with a degree in business administration in 1980. In 1986, Erickson co-founded Kali’s Bakery in Emeryville, California which sold calzones and gourmet cookies. While on a 175 mile bike ride he was eating energy bars and decided he could no longer take another bite due to the taste. He developed Clif Bar as an alternative to the many poor tasting energy bars on the market. In 1992, Kali’s introduced the first Clif Bars in the bakery. In 1997, Kali's Bakery changed its name to Clif Bar Inc., naming it after Gary's father, Clifford, whom he often took hikes with. In March 1999, Clif Bar introduced Luna Bars specifically marketed towards women. Luna bars outpaced the sales of Clif Bars and quickly became the company's top product. Later in 1999, Inc. Magazine selected the company as one of the twenty best small businesses web sites in the country. In 2000, Inc. Magazine named Clif Bar Inc. one of the country's fastest-growing private companies for the fourth straight year in a row. In April 2000, Gary turned down a $120 million offer to buy his company. In 2002, Clif Bar introduced MOJO which combines salty and nutty flavors. Gary Erickson and his wife Kit Crawford currently run the company as co-owners.

Environmental Sustainability

Clif bar is committed to environmentally sustainable practices. It uses packages with non-toxic inks and recycled paper board, and it has also eliminated shrink wrap from their products. It also promotes alternative fuel sources by having their company vehicles run on bio-diesel fuel and with a Cool Home Cool Commute program, which is the nation’s first employee commute incentive program to provide cash rewards from employees who purchase a clean burning bio-diesel or a high mileage hybrid. Employees who carpool, ride their bikes, or walk to work also receive benefits such as commuter checks and gift certificates to local businesses. Clif Bar diverts more than 70% of its waste from landfills. Employees are encouraged to recycle their old cell phone batteries at work. At Clif Bar’s offices the paper used is unbleached and 100 percent post-consumer recycled. Clif Bar purchases renewable wind energy credits to offset the carbon dioxide generated by their manufacturing, distribution, offices and business travel practices. Clif Bar provides financial and volunteer support to several environmental organizations including the Children’s Environmental Health Coalition and Co-op America.

Products and practices

The main line of Clif Bars is targeted at men, with a second line, Luna Bars, serving a female audience. Clif Bars themselves have a low-key packaging color, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif Bars are also vegan. Each flavor has a particular accent color - carrot cake, for instance, is orange, while oatmeal raisin walnut is green, and chocolate brownie is brown.

There are 15 kinds of Clif Bars.

• Apricot
• Banana Nut Bread
• Black Cherry Almond
• Blueberry Crisp
• Carrot Cake
• Chocolate Almond Fudge
• Chocolate Brownie
• Chocolate Chip
• Chocolate Chip Peanut Crunch
• Cookies 'N Cream (discontinued)
• Cool Mint Chocolate
• Cranberry Apple Cherry
• Crunchy Peanut Butter
• Lemon Poppyseed (discontinued)
• Oatmeal Raisin Walnut
• Peanut Toffee Buzz
• Maple Nut

There are also 4 seasonal flavors:

• Spiced Pumpkin Pie
• Caramel Apple Cobbler
• Iced Gingerbread
• Pear Apple Strudel

Other products

In addition to Clif and Luna Bars, Clif produces products such as:

• CLIF Shot - organic energy gels
• CLIF Shot Blok - organic energy chews
• CLIF Shot Drink - electrolyte hydration and recovery sports drink system
• CLIF Nectar - organic fruit and nut bar
• MOJO Bar - salty flavored trail mix bar
• CLIF Builders Bar - roughly double the protein, marketed toward strength athletes
• CLIF Kid - children's line of low-calorie bar (ZBaR), drink mix (Splashers) and real fruit snack (Organic Twisted Fruit)

The CLIF Bar Family Winery & Farm, a new business venture, produces sustainable wines. ^[1]

Athletes sponsored by Clif Bar

• Conrad Stoltz

References

Cited

1. ^ Ted Loos (May 7, 2008), Clif Hanger, ARTINFO, <http://www.artinfo.com/news/story/27517/clif-hanger/>. Retrieved on 14 May 2008 

More References

• The Pioneers - Green 50 - Sustainable businesses, Inc Magazine, November 2006.
• The Greater Goods, The Monthly, December 2006.

External links

• Clif Bar official homepage
• Clif Bar official blog
• Luna Bar official homepage
• Clif Bar Family Winery & Farm

Wikipedia content modification information:

• This page was last modified on 8 August 2008, at 16:08.

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