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David Burnside, MLA
MLA
Incumbent
Assumed office  2003
Constituency	South Antrim
Born	August 24, 1951 (1951-08-24) (age 57) Ballymoney, Co. Antrim, Northern Ireland
Political party	Ulster Unionist Party
Website	http://www.uup.org/

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David Wilson Boyd Burnside MLA (born 24 August 1951) is a Northern Ireland politician, and was Ulster Unionist Party Member of Parliament for South Antrim.

In the 1970s Burnside served as Press Officer for the Vanguard Progressive Unionist Party, and he unsuccessfully contest North Antrim for the party at the Northern Ireland Assembly election, 1973^[1]. After the collapse of Vanguard he joined the Ulster Unionists, but took a back seat from politics for many years while working as a prominent public relations consultant based in London which led him to set up his own PR company.^[2]

British Airways

In 1984 David Burnside was recruited by the British Airways Chairman Lord King to become the company's head of public relations. In this role Burnside is widely acknowledged^{citation needed} to have become one of the most powerful PR men in Britain, speaking for King, administering a £5,000,000 budget and receiving numerous PR awards both in the UK and around the world.

His success is perhaps overshadowed by the nature of his departure. British Airways was witnessing the emergence of a potentially strong rival, Richard Branson's Virgin Atlantic. Virgin, which began with one route and one Boeing 747 in 1984 was beginning to emerge as a serious threat on some of BA's most lucrative routes.

Following a highly publicized mission of mercy to Iraq to fly home hostages who had been held by Saddam Hussein in 1991, Lord King is reported to have told Burnside and CEO Colin Marshall to "do something about Branson". This began the campaign of "dirty tricks", masterminded^{citation needed} by Burnside, which ended in Branson suing King and British Airways for libel in 1992. King countersued Branson and the case went to trial in 1993. British Airways, faced with likely defeat, settled the case giving £500,000 to Branson and a further £110,000 to his airline; further, BA was to pay the legal fees of up to £3,000,000.^{citation needed}

It was an article written by Burnside (given legal clearance) in BA News, the company's in house newsletter, that prompted Branson's legal action. In January 1993, following the settlement and investigations by BA's lawyers the board decided to sack Burnside. He was awarded a settlement of approximately £400,000 and free first class travel on BA for four years.^{citation needed[3]}

Return to politics

He was selected to defend the South Antrim constituency for the Ulster Unionists in a by-election in 2000, but narrowly lost to the Democratic Unionist Party candidate Rev. Willie McCrea.

However he reversed this defeat in the 2001 general election. Along with Jeffrey Donaldson (MP) and the Rev. Martin Smyth (MP), Burnside became an outspoken critic of his party leader, David Trimble's support for the Good Friday Agreement, arguing that the Provisional IRA's slow pace of decommissioning its arms meant that Sinn Féin, the political wing of the IRA, should not be allowed to serve in the power-sharing government.

On June 23, 2003, Burnside, Donaldson and Smyth resigned the UUP whip in the House of Commons, launching a strong attack on Trimble's leadership.^[4] The trio successfully fought off attempts to discipline them using the courts and in November 2003 both Burnside and Donaldson were elected to the Northern Ireland Assembly. However, Burnside declined to follow Donaldson when he resigned from the Ulster Unionist Party in December 2003. In 2005 he lost his Westminster Parliamentary seat. Burnside successfully retained his Assembly seat in March 2007.

Supporters of Burnside see him as a potential future leader of the Ulster Unionist Party; however, he declined to contest the 2005 leadership election.

Rangers Football Club

David Burnside will embark on a potential Rangers takeover plan after his latest election campaign is over. The Ulster Unionist Party politician says his group will only move if Rangers chairman Sir David Murray puts the club up for sale^[5]. There are claims that his interest in acquiring the Ibrox club may not be genuine, cynics suggest that it maybe a ploy to increase votes in the elections to the Northern Ireland Assembly. David Burnside has rubbished these claims.^{citation needed}

Sources

• Gregory, Martyn. Dirty Tricks: British Airways' Secret War Against Virgin Atlantic. London: Virgin, 2000. ISBN 0-7535-0458-8
• BBC Profile
• Glasgow Rangers Burnside Article
• Maiden Speech : House of Commons - 26 June 2001

Wikipedia content modification information:

• This page was last modified on 1 September 2008, at 02:19.

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