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Evian is a French brand of mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva.
Today, Evian is owned by Danone Group, a French multinational company. Evian first entered the U.S. market in 1978 where it was served in high-end restaurants, lounges, and hotels in New York City and throughout Hollywood. In addition to mineral water, Danone Group uses the Evian brand for a line of organic skin care products as well as a resort in France.
In popular culture, Evian is portrayed as a high-end and pricey bottled water, making it popular among Hollywood celebrities. David LaChapelle photographed an Evian campaign juxtaposing a supermodel next to an Evian fountain formed from a Greek statue, film actor Sebastian Siegel painted to look like stone by Joanne Gair.
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History
- 1789: During a walk, the Marquis of Lessert drank water from the Sainte Catherine spring on the land of a Mr Cachat. The marquis, who was allegedly suffering from kidney and liver problems, drank regularly of the water while he walked, and claimed that his health improved. Encouraged by Lessert's advocacy of the 'miraculous' water, local doctors began to prescribe it as a health remedy. In response to the growing success of the water, Mr Cachat fenced off his spring and began selling the water.
- 1824: The first baths appeared. The name of the spring was changed from Sainte Catherine to the Cachat Source.
- 1826: The Duke of Savoy gave his permission to start bottling water from the spring.
- 1829: The first Société des Eaux Minérales (Mineral Water company) was founded.
- 1859: The business became a public company as the "Société anonyme des eaux minérales de Cachat".
- 1860: The business became French when Savoy was incorporated into France under the Treaty of Turin.
- 1878: The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine academy.
- 1908: Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel which today is a part of Owens-Illinois.
- 1969: The first PVC bottle was launched.
- 1970: The BSN Group, which eventually became the Danone Group, took 100% control of Evian brand.
- 1995: Evian switched to collapsible PET bottles.
Helping The Environment
Evian has revealed a series of environmental initiatives that include: (1) the creation of the Evian Water Protection Institute1, (2) the incorporation of recycled PET plastic into the bottle sizes that receive the most sales2,(3) joining with RecycleBank, an award-based company that gives participating households redeemable points according to the amount of materials they recycle, 3 and (4) generous financial support over the past eleven years for the educational efforts of the Ramsar Convention on Wetlands. 4
See also
References
- ^ http://www.greenbiz.com/news/2008/04/25/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles GreenBiz Retrieved April 29, 2008
- ^ http://www.bevnet.com/news/2008/4-18-2008-Evian.asp The Beverage Network Retrieved April 30, 2008
- ^ http://www.greenbiz.com/news/2008/04/25/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles GreenBiz Retrieved April 29, 2008
- ^ http://www.ramsar.org/evian_intro.htm
External links
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Wikipedia content modification information:
- This page was last modified on 15 November 2008, at 10:04.
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