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Luxury vehicle is a marketing term for a vehicle that provides luxury — that which is beyond strict necessity — in exchange for increased cost to the buyer.
The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, caché, status, or prestige — or any other discretionary feature or combination of features.
The term may be applied to any vehicle type — from minivan to convertible, crossover or sport utility vehicle — and to any size vehicle, from small to large.[1]
Though widely used, the term is broad, highly variable, ambiguous and abstruse — and lacks both measurability or verifiability. "What is a luxury car to some.. may be ‘ordinary’ to others." [1]
Specific national definitions
Australia
In Australia, a luxury car is defined as one whose value exceeds a certain threshold[2] (see: Luxury Car Tax).[3]
Germany
In German-speaking markets the term "Upper class" (German: Oberklasse) is used.citation needed
Portugal
Portugal defines a "luxury car" by the cubic capacity of the engine.citation needed
Russia
In Russian-speaking markets the term "representative vehicle" (Russian: представительский автомобиль, also translated as "luxury vehicle") is used[4].
References
- ^ a b "Consumer Behaviour / Luxury Automobiles". J. Anurit, K. Newman, B. Chansarkar.
- ^ "Luxury Car Tax" Australian Customs Notice - 2001/58, 1st September 2001, retrieved on 2008-05-24.
- ^ Bills Digest No. 159 1998-99, A New Tax System (Luxury Car Tax) Bill 1999, retrieved on 2008-05-24
- ^ Car of the Year Russia (Russian)
See also
Wikipedia content modification information:
- This page was last modified on 4 September 2008, at 13:58.
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