Mental Floss
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| Editor | Mangesh Hattikudur |
|---|---|
| Categories | Trivia/Entertainment |
| Frequency | Bi-monthly |
| Publisher | Michael Wolfe |
| First issue | May 2001 |
| Company | Mental Floss, LLC (Dennis Publishing) |
| Country |  United States |
| Based in | Birmingham, Alabama |
| Language | English |
| Website | mentalfloss.com |
| ISSN | 1543-4702 |
Mental Floss (stylized mental_floss) is a bi-monthly American magazine, launched in 2001[1] in Birmingham, Alabama, that presents facts and trivia in a humorous way. MentalFloss.com hosts a popular blog, which contains additional trivia, features and interesting news articles.
The company now has additional offices in Brooklyn, New York, and Chesterland, Ohio, (in suburban Cleveland), and the magazine has a circulation of more than 100,000 subscribers in over 17 countries.[2] The publication also has been included in Inc. magazine's list of the 5,000 fastest growing private companies.[3]
The magazine frequently publishes books and sells T-shirts with humorous sayings, such as "There's no right way to eat a Rhesus". In addition, there is a licensed trivia board game called Split Decision, similar to Trivial Pursuit. The magazine also produces the "In a Box" series, which is a tin containing a book, flash cards, exam and diploma for a law school, medical school, or MBA student.
Dennis Publishing bought the magazine in 2011.
Contents |
Origin
The magazine was co-founded by William E. Pearson and Mangesh Hattikudur while they were students at Duke University. According to the Mental Floss website, the idea came from conversations in the Duke cafeteria about the need for an educational magazine that was funny and entertaining.[4] According to Hattikudur, they wanted to emulate the lectures of some of their favorite professors while maintaining their enthusiasm on a regular basis.[5]
Later, Pearson met with president of Duke University, who loved the idea, but disliked the name. The first published issue, known as the "Campus Edition", was published in spring 2000, distributing 3,000 issues.
The founders spent much of their first year looking for investors and staff members while raising funds to publish the first issue, which was released in May 2001. Over the following summer, 8,000 copies were distributed, and 60% sold out on newsstands.[6]
Notable contributors
- A.J. Jacobs contributed articles based on what he has learned after reading the entire Encyclopædia Britannica, as described in his book The Know-It-All.
- Ken Jennings, of Jeopardy fame, writes a feature in each issue called Six Degrees of Ken Jennings, in which he plays the game six degrees of separation with two people or things that are unrelated except by the way they sound, like Benedict XVI and Benedict Arnold or Isaac Newton and Apple Computer.
- Novelist John Green worked for the magazine early in his career; having later become an established YouTube personality, he began hosting their YouTube channel in March 2013.
Magazine sections
Each issue of Mental Floss magazine is divided into the following sections:
- Features: Some examples of featured articles include an exposé of Shel Silverstein's darker side and a collection of the 25 Most Important Questions in the Universe.
- right_brain: Contains articles about "right brain" topics, like art and literature. Some examples of right_brain articles have included The Thinker, James Joyce and Ming vases.
- left_brain: Contains articles about "left brain" topics, like science and logic. Some examples of left_brain articles have included string theory, the Human Genome Project and black holes.
- scatter_brained: Contains 10 pages of trivia, facts and anecdotes from all categories of knowledge.
- spinning the_globe: Contains articles about religion, history and world culture.
- The Quiz: Each issue contains a brief quiz at the back of the magazine.[7]
Recurring themes
Every year, one issue of Mental Floss is known as the "Ten Issue". It will usually feature lists of ten things focusing on one subject such as: "Ten Most Forgettable Presidents", or "Ten Famous Monkeys in Science".[8] Mental Floss has put out eleven "ten issues" to date.
Recurring blog categories
- The Quick 10: Brief lists of ten people, locations, events or products that fit a specific category
- Brain Game: Original logic and math puzzles
- Morning Cup of Links: Interesting links to news stories, videos and memes from across the Internet
- Questions: Daily sets of questions which ask trivia from several different subjects
- Lunchtime Quiz: Daily quizzes which ask trivia questions from one specific subject
- Feel Art Again: Lists of trivia related to an artist or famous work of art
- Dietribes: Lists of trivia about food and nutrition
- The Amazing Fact Generator: A page which generates random facts and trivia
Merchandise
Mental Floss provides merchandise through its online store as well as a retail store in Chesterland, Ohio.
T-shirts
The Mental Floss online store has more than 70 T-shirt designs, many of which involve puns.[9] Some of the best selling T-shirts are:
- "Pluto 1930-2006, Revolve in Peace"
- "There's No Right Way to Eat a Rhesus"
- "Simple as 3.141592...
- "When Life Gives You Scurvy, Make Lemonade"
- "Pavlov: The Name That Rings a Bell"
Books
- Mental Floss History of the World: An Irreverent Romp Through Civilization's Best Bits
- Genius Instruction Manual
- Scatterbrained
- What's the Difference?
- Cocktail Party Cheat Sheets
- Condensed Knowledge
- Forbidden Knowledge
- Instant Knowledge
- In the Beginning
- Be Amazing
- mental_floss: The Book: Only The Greatest Lists in the History of Listory
- The Mental Floss History of the United States: The (Almost) Complete and (Entirely) Entertaining Story of America
In A Box Series
- Law School In A Box
- Med School In A Box
- MBA in a Box
Other
- Mental Floss board game
- Mental Floss water bottle
- Split Decision card game
Media coverage
Mental Floss has been covered by magazines and newspapers such as Reader's Digest, Los Angeles Times, CNN.com, Atlanta Journal-Constitution, Entertainment Weekly, Newsweek, Dallas Morning News, The Wall Street Journal and the Washington Post.[10] Other media coverage includes:
- Listed as one of the Chicago Tribune's 50 favorite magazines in June 2007[11]
- Listed as one of PC World's 100 favorite blogs in June 2007[12]
- Will Pearson and Mangesh Hattikudur among Inc. magazine's 30 "coolest young entrepreneurs[13]
- Listed as the seventh most engaged company on Twitter by Digiday[14]
- Bud Shaw, satirical sports' columnist of the Cleveland Plain Dealer, gives a Mental Floss T-Shirt to contributors to his weekly "Spin" column on the cleveland.com website.
References
- ^ Press Release describing magazine launch
- ^ Cleveland.com "Ohio couple share in the fun as Mental Floss magazine executives"
- ^ The News Herald "Folks behind mental_floss open retail store in Chester Township"
- ^ mental_floss About page
- ^ Cleveland.com "Ohio couple share in the fun as Mental Floss magazine executives"
- ^ See Mental Floss Volume 5, issue 6, page 8.
- ^ What is mental_floss?
- ^ See Mental Floss volume 4, issue 3.
- ^ mental_floss online store
- ^ MentalFloss.com Press Room
- ^ Chicago Tribune "Our 50 Favorite Magazines"
- ^ PC World "100 Blogs We Love"
- ^ Inc. Magazine "30 Under 30: America's Coolest Young Entrepreneurs"
- ^ Digiday "Our 50 Favorite Magazines"
External links
- Official website
- Official blog
- Official Twitter feed
- Feeling Smart Duke magazine, Volume 87, No.4, May-June 2001
