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The Art of Shaving is a United States based retail franchise business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996. The store was highly successful, and soon thereafter a second shop on Madison Avenue was opened and developed a complete line of natural shaving products.[1] The Art of Shaving has become the best-selling men’s brand at high-end department stores. Their own stores can be found in 17 locations across the country, with 10 openings achieved in 2007.[2]
The company has entered numerous partnerships and marketing agreements with razor company Gillette, and some of the Art of Shaving franchises are Gillette-owned. [3] The brand's products have been criticized as making mundane bathroom accessories excessively overpriced and encouraging conspicuous consumption.[4]
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