This MedLibrary.org supplementary page on The Mennen Company is provided directly from the open source Wikipedia as a service to our readers. Please see the note below on authorship of this content, as well as the Wikipedia usage guidelines. To search for other content from our encyclopedia supplement, please use the form below:
Related Sponsors
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. (April 2008) |
Mennen is now a brand of the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougere perfume and green wide stick, was the market leader among deodorants and antiperspirants for men for many years. It was also noted for its Teen Spirit deodorant, which was the leader in teenage girl's deodorants during the early 1990s.
Contents |
History
The Mennen Company was started in 1878, at Newark, New Jersey, moving to Morristown, New Jersey in 1953, where it manufactured and sold many over-the-counter pharmaceuticals and personal products such as the Skin Bracer, Speed Stick (launched approximately 1954), and Baby Magic products. Lady Speed Stick was a foray into the women's market, and was a huge success due to its shape, which fit a woman's smaller hand, and fragrances. Mennen was founded by Gerhard Heinrich Mennen, an immigrant from Germany, with his first product being talcum based powder, which was a real innovation at the time. His grandnephew, G. Mennen Williams, would go on to serve as Governor of Michigan from 1949-1961.
By Mennen was one of the most successful marketing slogans considering its simplicity. The associated jingle was notable for containing just three notes and ending each television commercial for Mennen products.
The company was led by several generations of the Mennen family before being sold to Colgate by the family in 1992. Today none of the Mennen family are involved in the company or its now parent.
Today
Today, the name Mennen is being phased out in some regions and products in many countries are becoming known simply as Speed Stick or Lady Speed Stick. In North America, both products, as well as Skin Bracer and Afta are still being marketed as being "by Mennen," where the name is still well-known and holds positive connotations. The Baby Magic line was sold to Playtex.
References
External links
Wikipedia content modification information:
- This page was last modified on 8 September 2008, at 14:46.
Wikipedia Authorship and Review
Wikipedia content provided here is not reviewed directly by MedLibrary.org. Wikipedia content is authored by an open community of volunteers and is not produced by or in any way affiliated with MedLibrary.org.
Wikipedia Usage Guidelines
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article on "The Mennen Company".
The URL for this specific entry is:
All Wikipedia text is available under the terms of the GNU Free Documentation License. (See Copyrights for details). Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc.