This MedLibrary.org supplementary page on Walkers Sensations is provided directly from the open source Wikipedia as a service to our readers. Please see the note below on authorship of this content, as well as the Wikipedia usage guidelines. To search for other content from our encyclopedia supplement, please use the form below:
Related Sponsors
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. (March 2008) |
 |
|
| Type | Public |
|---|---|
| Founded | 1880s |
| Headquarters |  Leicester, England, UK |
| Industry | Snacks |
| Products | See below |
| Parent | Frito-Lay |
| Website | www.walkers.co.uk |
Walkers is a snack food manufacturer in Great Britain and Ireland best known for manufacturing crisps.
Contents |
History
In the 1880s Henry Walker moved from Mansfield to Leicester to take over an established butcher's shop in the high street. Meat rationing after World War II saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.
Present day
Walkers is now owned by Frito-Lay, which in turn is a subsidiary of Pepsico, with the current logo a derivative of the North American Lay's logo. The company is still a significant presence in Leicester and sponsor Leicester City football team's stadium, the Walkers Stadium. Gary Lineker, formerly a Leicester City footballer, is now the face of the company, starring in most of their advertising campaigns. The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4000 people in 15 locations.
In 2000, Walkers' 1995 advert starring Gary Lineker was named the ninth best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4.
In February 2006, Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat in their crisps by 70%.1 Using Sunseed oil, a variety of sunflower oil, to fry the crisps, claiming the oil's higher content of monounsaturated fat makes it healthier than the sunflower oil which they used previously.2 They once again changed their packaging style in June 2007, rather similar to the logo used from 1998- 2006.
As of late 2006, the company has added nutrition values on the front of the Walkers crisps packets.
Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor Crisps were the three main brands of Nabisco's UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers.
The only products currently retaining the Smiths brand are Salt & Vinegar and Ready Salted Chipsticks, Frazzles and the "Savoury Selection", which includes Bacon Flavour Fries, Scampi Flavour Fries and Cheese Flavoured Moments.
In 1997, Walkers became the brand name of the Quavers and Monster Munch snacks.
In 2002 Walkers bought Wotsits from Golden Wonder.
In 2007 Walkers launched Sunbites, a range of crisps made using wholegrains.3
Notably, Walkers package their cheese and onion crisps in blue packets, and salt and vinegar in green. This is the opposite to most other crisp manufacturers, such as McCoys Crisps and Golden Wonder's traditional livery.
Product lines
Flavours (Packet Colours)
- BBQ Rib (Black)
- Cajun Spice (Salmon Pink)
- Cheddar Cheese (Orange)
- Cheese & Onion (Blue)
- Chilli & Lemon (Yellow/Red)
- Marmite (Yellow)
- Pickled Onion (Lime Green)
- Prawn Cocktail (Pink)
- Ready Salted (Red)
- Roast Chicken (Orange)
- Salt & Vinegar (Green)
- Smoky Bacon (Maroon)
- Steak & Onion (Brown)
- Peanut Butter (Brown)
- Worcester Sauce (Purple)
- Ploughman's (Dark Green)
- Roast Gammon (Dark Pink)
- Sweet Cumberland Sausage (Dark Gold)
- Cheese & Jalapeño Toastie (Yellow/Green)
- Chicken Tikka (Dark Orange)
- Roast Turkey & Stuffing (Dark Green)
Variations
- Lights (formerly Lites) (Low fat)
- Salt and Vinegar
- Cheese and Onion
- Simply Salted (Ready Salted)
- Roast Chicken
- Sour Cream and Chive
- Potato Heads (Low fat with no artificial colours/flavourings/preservatives) (Walkers discontinued Potato Heads in 2008[1])
- Prawn Cocktail
- Cheese and Onion
- Ready Salted
- Roast Chicken
- Salt and Vinegar
- Cheese Heads (Similar to Potato Heads)
- Baked
- Cheese & Onion
- Ready Salted
- Salt & Vinegar
- Sour Cream & Onion (Limited Edition)
- Bacon & Cheddar
- Max
- Cheese and Onion
- Chargrilled Steak
- Paprika
- Salt 'n' Shake
- Original
- Sensations
These flavours replaced the original Sensations flavours in the Spring of 2006. The original flavours were:
-
- Chargrilled Steak & Pepper Sauce
- Four Cheese and Onion
- Oven Roast Chicken & Thyme
- Roast Lamb & Mint Sauce
- Roasted Onion & Balsamic Vinegar
- Sea Salt and Cracked Black Pepper
- Thai Sweet Chilli
- Sensations Oriental Crackers
- Sensations Poppadom Bites
Walkers discontinued Potato Heads in 2008[2]
Pack sizes
4 common pack sizes.
- 34.5g standard bags
- 25g "multipack" bags
- 50g (formerly 55g) "Big Eat" bags, produced primarily for the pub trade
- 80g "Grab Bag" bags, mainly sold in cinemas and entertainment establishments
The 50g bag size for the pub trade was produced following a survey by Walkers regarding the average size of a social group in a pub, and the average number of crisps people would take when a bag was passed around; on average, the purchaser should be left with the same weight of crisps in their Big Eat bag after passing it around their friends as would be found in a standard 34.5g pack.
Other types of snack food
- Chipsticks
- Ready Salted
- Salt and Vinegar
- Doritos
- Cool Original
- Smoky Bacon
- Tangy Cheese
- Chili Heatwave
- Dippas Lightly Salted
- Dippas Hint Of Lime
- Collisions: T-bone steak & Green pepper
- Collisions: Chicken & Zesty salsa
- French Fries
- Cheese and Onion
- Salt and Vinegar
- Ready Salted
- Worcester Sauce
- Frazzles
- Bacon
- Squares
- Ready Salted
- Cheese and Onion
- Salt and Vinegar
- Quavers
- Cheese
- Prawn Cocktail (multipack only)
- Salt and Vinegar (multipack only)
- Salted (multipack only)
- Monster Munch
- Pickled Onion
- Flamin'Hot
- Roast Beef (multipack only)
- Wotsits
- Cheese
- Flamin'Hot (multipack only)
- Prawn Cocktail (multipack only)
- Snaps
- Spicy Tomato
- Sunbites
- Original
- Sour Cream & Cracked Black Pepper
- Oven roasted Onion & Rosemary
References
- ^ Walkers Crisps - Better for you | less saturated fat
- ^ "All about SUNSEED® oil". Retrieved on 2008-05-06.
- ^ Sunbites website
External links
Wikipedia content modification information:
- This page was last modified on 5 December 2008, at 03:44.
Wikipedia Authorship and Review
Wikipedia content provided here is not reviewed directly by MedLibrary.org. Wikipedia content is authored by an open community of volunteers and is not produced by or in any way affiliated with MedLibrary.org.
Wikipedia Usage Guidelines
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article on "Walkers Sensations".
The URL for this specific entry is:
All Wikipedia text is available under the terms of the GNU Free Documentation License. (See Copyrights for details). Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc.