This MedLibrary.org supplementary page on Walter Dill Scott is provided directly from the open source Wikipedia as a service to our readers. Please see the note below on authorship of this content, as well as the Wikipedia usage guidelines. To search for other content from our encyclopedia supplement, please use the form below:
Related Sponsors
Walter Dill Scott (1869-1955) was one of the first applied psychologists. He applied psychology to various business practices such as personnel selection and advertising.
Scott was born in Cookesville, Illinois near the town of Normal, IL. He lived on a farm until the age of 19 when he entered Illinois State Normal University. He wanted to become a missionary to China, but following his graduation, could not find a missionary position in China. He decided instead to go to Germany and study psychology with Wilhelm Wundt. While there, he received his Doctor of Philosophy in psychology and education in 1900 from Leipzig University.
In 1900 he was appointed instructor of psychology and education and director of the psychological laboratory at Northwestern University. In 1905, Dr. Scott was made professor of psychology and head of the department of psychology. In 1909, he was appointed professor of advertising in the School of Commerce at Northwestern University and in 1912, professor of applied psychology in the School of Commerce.
Soon after returning from Germany, while he was teaching at Northwestern University, we was approached by an advertising executive looking for ideas to make advertising more effective. He turned his attention to this area and composed the book The Psychology of Advertising in Theory and Practice[1] in 1903. In 1908, he published another book about that topic: "The Psychology of Advertising".
In 1917 Scott approached the army, offering to help them by applying psychological principles to personnel selection. Although some of his contacts were skeptical, they did decide to incorporate some of his methods and awarded him the Distinguished Service Medal.
Some of his personnel selection methods included tests to measure certain desirable characteristics and rating scales to rate applicants on necessary skills and attributes (appearance, demeanor, neatness, judgment, accuracy).
During 1919-1920, he was president of the American Psychological Association. In 1920, he was elected president of Northwestern University and served until 1939. In 1933, he was awarded the Cross of the Legion of Honor by the French Government for his contributions to education and the Goethe Plaque by the German Government "in recognition of Northwestern University's impressive celebration of Goethe's anniversary".
Scott Hall at Northwestern University is named for Walter and his wife Anna Miller Scott.
He was a member of Phi Beta Kappa, Sigma Xi, and Alpha Phi Omega.
References
- Shultz, Duane; Shultz, Sydney Ellen (2004). A History of Modern Psychology (8th ed.). Belmont, CA: Wadsworth/Thompson Learning.
External links
- Walter Dill Scott Papers, 1891-1977, Northwestern University Archives, Evanston, Illinois
- Works by Walter Dill Scott at Project Gutenberg
- Increasing Human Efficiency in Business - A contribution to the psychology of business by Walter Dill Scott
Wikipedia content modification information:
- This page was last modified on 18 September 2008, at 15:06.
Wikipedia Authorship and Review
Wikipedia content provided here is not reviewed directly by MedLibrary.org. Wikipedia content is authored by an open community of volunteers and is not produced by or in any way affiliated with MedLibrary.org.
Wikipedia Usage Guidelines
This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article on "Walter Dill Scott".
The URL for this specific entry is:
All Wikipedia text is available under the terms of the GNU Free Documentation License. (See Copyrights for details). Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc.