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Wrap is a phrase used by the director in the early days of the film industry to signal the end of filming. Nowadays, the call is more commonly "that's a wrap!" Films have used this since the 1920's when the filming was done and it just needed to go into production.

After principal photography is concluded, it is traditional to hold a wrap party, a party organized for the cast and crew of a film to celebrate the end of principal photography. This marks the end of the actors' collaboration (save from possible dubbing or pick-ups) on the film. They may be called in to promote the film when it is released.

After principal photography has ended, the film goes into post-production.

The term "wrap" is sometimes said to be an acronym for "Wind, Reel and Print", although this is disputed.^{citation needed}

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